Vidpulse & ReEmbed

Helping digital publishers uncover viewing habits and recirculate traffic
Athens, Greece • 2016 - 2027

Vidpulse (vidpulse.com), a ReEmbed product (acquired by Air Tv), offers an advanced online video and ad analytics tool and a sophisticated content recommendation platform that helps digital publishers uncover viewing habits, measure video ads performance and recirculate traffic. Developing a dashboard that provides actionable insights, was what made our work on Vidpulse truly exciting.

The Process

Discover → Define → Develop → Deliver

When people ask me about my approach to digital products strategy and design, I commonly describe it through the lenses of the Double Diamond model.

The Double Diamond, similarly to Design Thinking, is an iterative process that seeks to understand a product’s prospect users, challenge assumptions and define problems and needs, in an attempt to identify alternative strategies, solutions and opportunities that might not be instantly apparent with our initial level of understanding.

Why this particular process? Because having your customers at the center of every experience you design is vital for building successful products - products that score high in all three key aspects of UX: usability, usefulness, and desirability.

My role

✔︎ Designed Vidpulse's online video analytics dashboard from scratch and had an active role in product development roadmap formation.

✔︎ Led the UX research (qualitative and quantitative) for reEmbed's new platform Vidpulse (from user online monitoring to one-to-one, in-depth interviews).

✔︎ Crafted UX deliverables (from user personas and app flows to user journey maps and service blueprints)
Designed UI and visual elements and organized them into design systems, interaction and style guidelines.

✔︎ Achieved a significant improvement of reEmbed's recommendation feature through deep design: Information structure, interaction, and user interface were under constant testing via the deployment of tailor-made A/B/n experiments and a sample of hundreds of thousands of users who were exposed to the feature on a daily basis. This test-everything, test-continuously mindset helped us achieve an avg. 55.40% improvement of one of our core mobile KPIs: Recommendation Endscreen CTR.

✔︎ Created a new mobile video gallery experience for our partner digital publishers, aiming to boost video content consumption, user engagement and traffic recirculation.

Permanent, full-time position: Senior Product (UX/UI) Designer.

ReEmbed's platform, Vidpulse, is an online video analytics and content recommendations tool that helps digital publishers uncover viewing habits, recirculate traffic and measure video ads performance. ReEmbed and Vidpulse were acquired by Air.tv, at a later state.